Item: Adobe Marketo Engage
Rating: 6
Author: Verified User

Use Cases and Deployment Scope

It is used by the marketing team to communicate and drive engagement with customers and prospects and we encourage the sales team to use it to look at lead history and activities of inbound leads.

Pros and Cons

Integration with GoToWebinar works quite well.
Modular Landing Page creation works well once I'd set up my own templates.
Good to see Lead Activity and history, though this is not presented in a user-friendly way.
Marketo tokens make personalisation possible.

Ease of use. Marketo is not user-friendly in the slightest. I have had to learn it all from scratch and now support the rest of the marketing team in their use of it. It's not easy to find what you want and the UI looks very outdated.
The built in Marketo templates for emails and landing pages aren't great and the HTML editor is very un-user friendly with lack of line count and colour-coding that would be expected.
The user activities page takes time and investment to understand. I'd like our sales team to refer to it, but it's too complicated for them.
Marketo needs to have a decent mobile app so that you can edit and fix email sends when away from your computer. It doesn't work on mobile at all, so I ended up having to talk a colleague in the US through how to do it on the phone as I had no access when travelling.
Lack of consistency across the app, sometimes windows have to be saved and closed or approved and closed, while sometimes they autosave and you just have to close them.