Great Product, but need additional features to really get the greatness!
May 16, 2017
Great Product, but need additional features to really get the greatness!
Score 9 out of 10
Vetted Review
Verified User
Software Version
Standard
Modules Used
- Marketo Lead Management
- Marketo Sales Insight
Overall Satisfaction with Marketo
We leverage Marketo for lead management and running email campaigns. We started small with Marketo, but over time increased our use of it and expanded into their features they offer. Our Marketing Automation expert was the main user, where he built lead nurtures out which were critical to our workflows. Obviously, the usual marketing operations were a big piece of this puzzle, but one of the best things that came from using Marketo was when we built out the Lead Lifecycle Management process. We've been able to get more targeted in our marketing efforts while automating the things that use to hold us back. We are now looking to get into ABM and RTP with Marketo which is exactly where the entire market is heading... towards ABM in the B2B world. More personalization is going to be the theme for the next long while and Marketo seems to understand that part.
- Improvements in their UI
- Customer-focus on new features
- ABM and real-time personalization
- Tough to learn at first, like most automation platforms
- Pricey for smaller-to-medium companies who are on tight budgets but need these solutions
- Product Launches
- Lead Management
- Prospecting / New Business
We're trying to increase engagements within target accounts that we've defined. This includes whitepaper/webinar/etc downloads in addition to our product trial downloads and our free offering. Marketo helps us do this by segmenting our leads, but once we get the ABM solutions, we will be full force into it.
100,000 to 250,000