Marketo is just magic
Updated November 15, 2021

Marketo is just magic

Rob Cummerson | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Lead Management Solution

Modules Used

  • Marketo Lead Management
  • Marketo Web Personalization
  • Marketo Sales Insight

Overall Satisfaction with Adobe Marketo Engage

Marketo is being used across the whole of the marketing organization. Marketo Engage changed the way we do business; it drives our lead lifecycle and supports our revenue model. We have seen a much greater level of endgame with our customers and prospects, but also with our internal teams.

Pros

  • Managing campaigns
  • Allows us to manage and review marketing spend
  • Supports alignment between marketing and sales

Cons

  • It can be slow at processing information
  • The interface needs an updated and more intuitive
  • Product Launches
  • Cross-Sell
  • Lead Management
  • Prospecting / New Business
We are driving new business through marketing and up-selling into our customers' base. Marketo Engage is great, is helping us to profile and ensures we drive business.
  • CB Dynamics CRM - SharePoint Permissions Replicator
Marketo Engage offers better scalability and integration. It also allows us to think about marketing in the context of business performance and not just a single department.
250,000 to 1 million
B2B

Do you think Adobe Marketo Engage delivers good value for the price?

Yes

Are you happy with Adobe Marketo Engage's feature set?

Yes

Did Adobe Marketo Engage live up to sales and marketing promises?

Yes

Did implementation of Adobe Marketo Engage go as expected?

Yes

Would you buy Adobe Marketo Engage again?

Yes

It fits any organiastion that wants to engage with its customers and prospects and wants to understand how to engage. It enables organisations to do things differently. Works really well in building relationships

Adobe Marketo Engage Feature Ratings

8.8
WYSIWYG email editor
8
Dynamic content
9
Ability to test dynamic content
8
Landing pages
9
A/B testing
9
Mobile optimization
10
Email deliverability reporting
8
List management
9
Triggered drip sequences
9
9.0
Lead nurturing automation
9
Lead scoring and grading
9
Data quality management
9
Automated sales alerts and tasks
9
9.5
Calendaring
9
Event/webinar marketing
10
Social Media Marketing ()
Not Rated
8.7
Dashboards
9
Standard reports
8
Custom reports
9
9.0
API
9
Role-based workflow & approvals
8
Customizability
9
Integration with Salesforce.com
10

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