Why any other marketing tool when you have Marketo!
November 15, 2021
Why any other marketing tool when you have Marketo!
Score 9 out of 10
Vetted Review
Verified User
Modules Used
- Marketo Lead Management
- Marketo Analytics
- Marketo Web Personalization
- Marketo ABM
- Marketo Ad Bridge
- Marketo Sales Insight
- Marketo ContentAI
Overall Satisfaction with Adobe Marketo Engage
In our organization, Marketo is being used by a special department that completely works on Operations, Reporting, and Assets in Marketo. It works best to score the leads to identify the most active leads/active leads/ least active leads. This improves the quality of MQLs. Lead nurturing, tracking, normalization, and CWM are some of the most important and crucial programs. Cons: Tracking the leads is difficult. The new interface is a bit difficult to operate and so boring as it is totally is grey and white.
Pros
- Reporting
- Nurture, Event Management
- A/B testing for increasing the email performance
- It has a very few restrictions and very broad fields to operate on
- Smart list is super important and very very helpful
- Creating workspaces to operate on different leads with different procedures
Cons
- The look and feel is very boring. Everything is grey and white
- Tracking of leads is a very difficult task. We need 3rd party tools for that
- Sometimes Marketo lags a lot and creates issues
- Unable to detect where a landing page is being used
- Product Launches
- Customer Service
- Lead Management
- We share all product launch emails through Marketo as it is very easy to use and also helps in checking the lead's response. Email performance reports work superfine. - Leads can easily reply to any email sent via Marketo with the superb reply-to option. It also helps to assign the lead to a particular lead owner to proceed further. - Marketo Engagement/Nurture program is a boom to target the audience and to nurture them accordingly and this eventually helps the sales team to interact with the correct lead. - Regarding the database, sorting the leads is super easy with all the functionalities. Especially, differentiating the Marketable leads from Non-Marketable Leads.
I tried working on Hubspot and Pardot as per requirement. But faced many issues and difficulties in operating both. The interface is not too user-friendly and very difficult to find options. Creating a Landing Page and form is very complicated as compared to Marketo. Reporting is a piece of cake in Marketo but in Hubspot and Pardot it is not efficient.
100,000 to 250,000
Do you think Adobe Marketo Engage delivers good value for the price?
No
Are you happy with Adobe Marketo Engage's feature set?
Yes
Did Adobe Marketo Engage live up to sales and marketing promises?
Yes
Did implementation of Adobe Marketo Engage go as expected?
Yes
Would you buy Adobe Marketo Engage again?
Yes
Comments
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