Make Marketo work for you.
March 28, 2019
Make Marketo work for you.
Score 10 out of 10
Vetted Review
Verified User
Modules Used
- Marketo Lead Management
- Marketo Sales Insight
Overall Satisfaction with Marketo
The Marketing Operations team within our demand gen team are the only power users within the entire organization. Other members of the marketing team such as the graphic designers and digital marketing team have access.
- Keep up-to-date with industry trends.
- Access to the Marketo community and training docs outside of having a login. This is helpful for users looking for opportunities and someone who is interested in learning more.
- The Marketo user groups are helpful for users to get to know other users and bounce around ideas and challenges among other Marketers.
- Drag and drop feature in the engagement program.
- Engagement-based cadence in the engagement program.
- More drag and drop options or templated programs for new users.
- Upsell
- Cross-Sell
- Lead Management
- Prospecting / New Business
Using it to increase new sales and upsell/cross-sell customers. We use Marketo to both net new leads and for customers to be able to send targeted emails to them.
- Pardot and Oracle Eloqua
Though Pardot is synced with Salesforce, it is not as robust as Marketo. Eloqua has a very difficult user interface.
100,000 to 250,000