Marketo - Let's be honest here.
May 03, 2018

Marketo - Let's be honest here.

Anonymous | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Modules Used

  • Marketo Lead Management
  • Marketo Analytics
  • Marketo Sales Insight

Overall Satisfaction with Marketo

1. Lead scoring, lead routing, opt-in management, digital marketing efforts
2. Used globally, by the Global group and regional business units as well
3. Provides MA tool for us to automate marketing efforts and empower our end marketing users. Provides insights on our marketing run through the system.
  • Integrations with other platforms
  • Integration with SFDC
  • Simple, easy to navigate UI
  • Functionality designs - some are questionsable
  • instance latency - so slow, takes minutes to load pages
  • Support case handling
Pro: Easy to manage lists, and follow-up, and lead scoring

Con: Translation issues. Might just be our instance, but our visibility rules on forms never clone over even via clone option. Issues with reading-related records on SFDC objects.