Great Automation Platform
May 03, 2018
Great Automation Platform
Score 9 out of 10
Vetted Review
Verified User
Overall Satisfaction with Marketo
Marketo is used by our Marketing team, and primarily handled by our Marketing Ops team, to help drive traffic down the funnel. It's used for most of our marketing initiatives, especially when it comes to email marketing, lead generation and lead nurturing, landing pages, etc.
- Variety of free training and resources available, making the tool very easy to learn.
- Strong integration with SFDC.
- Very powerful tool with many functions – I learn something new about its capabilities every day!
- Outdated interface and can be tricky to navigate around the platform. The folder structures can also get real messy, real quick.
- Customer support can take days to address simple issues, which can negatively impact time-sensitive campaigns.
- Not a strong tool when it comes to analyzing email performance.
Better functionality and capabilities through Marketo.