New to Marketo, Very Impressed So Far
May 08, 2018
New to Marketo, Very Impressed So Far
Score 10 out of 10
Vetted Review
Verified User
Modules Used
- Marketo Sales Insight
Overall Satisfaction with Marketo
Being used primarily by marketing, but also by sales and finance. We chose Marketo to strengthen our ability to segment and personalize our web experience, to upgrade our email marketing capabilities, and to improve our reporting. Our ability to clearly show marketing's position in the Sales funnel is a must.
- We're new so the onboarding so far has been very good.
- The capabilities of Marketo's nurturing programs is incredible.
- The partners available in the Marketo ecosystem is almost overwhelming! It's hard to find a business problem that can't be solved by Marketo or one of the partners.
- Honestly haven't been in the system long enough to find anything yet.
We've used Pardot for the last few years and we evaluated Eloqua before we selected Marketo. Pardot didn't have nearly the capabilities of Marketo. And poor support to help us accomplish our goals. Eloqua, on the other hand, has a lot of capabilities. But we preferred Marketo's integration roadmap, the way they approached nurture programs, reporting, and the overall experience we got in the Marketo platform.