New Marketo User
May 17, 2018
New Marketo User
Score 8 out of 10
Vetted Review
Verified User
Modules Used
- Marketo Lead Management
- Marketo Analytics
- Marketo Web Personalization
Overall Satisfaction with Marketo
We are a consulting firm that helps clients both implement and utilize Marketo effectively. We help set up programs, emails, landing pages, lead lifecycle, etc.
- The trigger based system is great. Once a contact obtains a particular value in a field or performs a particular action, Marketo automatically triggers the desired event. You don't have to add the contact to a program on a daily basis to determine if the trigger has occurred.
- CRM Integration happens quickly between Marketo and CRM. Updates to Marketo records occur automatically in CRM very quickly.
- Munchkin Code can be a very powerful tool when added appropriately on landing pages.
- The only item I don't care for is the fact that Marketo is pretty fixed in what you can do. It doesn't allow much "bending" to get the system to do things it wasn't developed to do. This requires an investment of extra money to use a third-party application.
- Other
Difficult to answer as we consult with other companies. However, we often help companies with Lead Generation to help increase revenue.
Our company also helps clients who use Eloqua. Marketo stacks up well against Eloqua except in the following ways:
- Custom Objects and ability to use them and report on them.
- Data Management and cleanup.
- More ability to get into the Integration Calls.
Less than 10,000