Marketo Review
May 21, 2018
Marketo Review
Score 7 out of 10
Vetted Review
Verified User
Modules Used
- Marketo Analytics
- Marketo ABM
Overall Satisfaction with Marketo
I use Marketo to build and send our marketing emails. It is used within the marketing department and it allows us to track and manage those who we send our emails to.
- The emails are easy to build within Marketo. It's easy to copy and paste information into the templates as needed.
- Allows you to create your own naming structure that is unique to you/your company that makes it easy to organize and find things with MKTO.
- They have CSMs dedicated to your account which has quarterly 1:1s so that you're able to ask questions and get any help you might need.
- You are able to schedule things to turn on but there isn't a schedule turn off, which would be nice so that you don't have to turn them off manually.
- If you get blacklisted, it is difficult to get unblacklisted as they only provide the email sent that got you blacklisted but no further information than that.
- Prospecting / New Business
Marketo allows up to track those who come in from marketing efforts and place them in engagement streams so that they are able to learn more about the product before a salesperson reaches out to them. It also allows us to score them so that we are only providing qualified leads to the sales team.
I entered a role that was already using MKTO. We have continued our use of MKTO as it allows us to manage our database, syncs to Salesforce, and send all the emails that we need to. We also like that it allows us to use engagement campaigns to nurture our customers and make sure that they are interested in our products before sales reach out.
10,000 to 25,000