Sales and Marketing Alignment
March 29, 2019

Sales and Marketing Alignment

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Modules Used

  • Marketo Sales Insight
  • Performance Insights
  • Email INsights

Overall Satisfaction with Marketo

It is currently being used by marketing automate our message delivery and program management. We track cost and acquisition across all marketing channels.
  • Data Normalization
  • Drives marketing initiatives
  • Helps align Marketing and Sales
  • Education for users. Currently University Day and the education path is not the leading solution to get up-to-speed quickly.
  • Marketo Sky can be communicated better on the features and benefits.
  • Offer solutions on how to process data and pass to stakeholders.
  • Product Launches
  • Lead Management
  • Prospecting / New Business
  • Sales and Marketing Alignment
No question Marketo is the industry leading Marketing Platform.
Does well:
  • Records Marketing Activities
  • Process actions
  • Quickly segments information
Does not:
Training

Adobe Marketo Engage Feature Ratings

WYSIWYG email editor
6
Dynamic content
10
Ability to test dynamic content
9
Landing pages
5
A/B testing
6
Mobile optimization
9
Email deliverability reporting
9
List management
10
Triggered drip sequences
10
Lead nurturing automation
8
Lead scoring and grading
9
Data quality management
6
Automated sales alerts and tasks
4
Calendaring
9
Event/webinar marketing
7
Social sharing and campaigns
9
Social profile integration
9
Dashboards
10
Standard reports
10
Custom reports
10
API
10
Role-based workflow & approvals
8
Customizability
8
Integration with Salesforce.com
9