Item: Adobe Marketo Engage
Rating: 9
Author: Peter Martin

Use Cases and Deployment Scope

We use Marketo to manage, engage, and track both our prospective and current client contacts. It's mostly used by Marketing (duh) but through Marketo Sales Insights is extended to our Sales teammates. Marketo primarily solves for lead and demand generation.

Pros and Cons

Email marketing
Lead capture
Lead nurture

Landing pages, especially around native builder functionality and ease-of-use, and/or tighter integrations with other third-party tools (e.g., Unbounce, Leadpages).
Webinar operations, particularly supporting GoToWebinar's Simulated Live and on-demand webinars (Marketo needs to support GoToWebinar's v2 API).

Using Marketo to Support Sales Goals

Product Launches
Upsell
Cross-Sell
Lead Management
Prospecting / New Business

Mostly, it's about driving brand awareness, purchase consideration, sales facilitation, and post-sales adoption/retention support

Alternatives Considered

HubSpot, Pardot, Drift, Leadpages, Unbounce, Agile CRM and Mailchimp

Number of Contacts (List Size)

25,000 to 100,000

Using Adobe Marketo Engage for B2C or B2B marketing

B2B

Likelihood to Recommend

While not at the level of Eloqua, Marketo still requires key support contacts, preferably an internal CRM admin, website admin, HTML coding, search and social managers.

Marketo Demand Gener

Modules Used

Overall Satisfaction with Marketo