Item: Adobe Marketo Engage
Rating: 8
Author: Verified User

Use Cases and Deployment Scope

We use it for email marketing, landing pages, scoring, lead routing, and tracking. It helps us generate and qualify leads.

Pros and Cons

Email editor.
Landing page editor.
Templates.
Tokens.

Some of our users do have a hard time getting started. There are a lot of options and sometimes that confuses people.

Using Marketo to Support Sales Goals

Product Launches
Upsell
Customer Service
Lead Management
Prospecting / New Business

We try to generate more leads, nurture existing leads, and inform customers of additional options.

Alternatives Considered

They have a lot of users, partners, and a lot of features. Marketo is also still usable, meaning that the features are not so crazy that they are impossible to figure out like other providers.

Number of Contacts (List Size)

100,000 to 250,000

Using Adobe Marketo Engage for B2C or B2B marketing

B2B

I would recommend Marketo for large to medium companies. It's a larger ecosystem that requires more integration. For smaller companies, Hubspot might be a better fit. It has built-in CRM and it more of an all-in-one solution.

Marketo - The ultimate marketing automation tool

Modules Used

Overall Satisfaction with Marketo

Use Cases and Deployment Scope

Pros and Cons

Using Marketo to Support Sales Goals

Alternatives Considered

Number of Contacts (List Size)

Using Adobe Marketo Engage for B2C or B2B marketing

Likelihood to Recommend

Adobe Marketo Engage Feature Ratings