Marketo unlocks a world of digital transformation
March 28, 2019
Marketo unlocks a world of digital transformation
Score 9 out of 10
Vetted Review
Verified User
Modules Used
- Marketo Lead Management
- Marketo Analytics
Overall Satisfaction with Marketo
Used for client-facing communications by the Marketing department. We send informational emails about products, invites to live and digital events, as well as flash sales to promote our eCommerce channel. Marketo addresses the problem of not being able to reach our customers based on their specific actions.
- Mass communication.
- Segmenting.
- Lead Scoring.
- Analytics.
- Incorporating not only Adobe cropping photos, but integrating Photoshop into the email editor tool.
- Allowing the back or undo button in email and landing page editing tools.
- Product Launches
- Upsell
- Cross-Sell
- Customer Service
- Lead Management
- Prospecting / New Business
Increased brand awareness, but ultimately conversions and ROI as well, as it relates to some of our eCommerce emails.
Bronto is an ordinary Email Service Provider that only tracks open and click rates, which are not very trustworthy metrics to begin with. Ever since I started using Marketo, I've been exposed to an unlimited amount of possibilities. From A/B testing, to nurturing, to targeting specific smart lists, and creating smart campaigns based on action. Marketo has truly unlocked a digital marketing world where we can set up a journey of conversion touchpoints and track all of them.
25,000 to 100,000