Marketo is great, but there are several features that need fixing
July 25, 2021
Marketo is great, but there are several features that need fixing
Score 6 out of 10
Vetted Review
Verified User
Modules Used
- Marketo Analytics
Overall Satisfaction with Marketo
We use Marketo in the Marketing department to communicate regularly with our customers.
- Analytics/reporting: I appreciate being able to clone or customize reports.
- List building: The filters allow me to get to very specific lists.
- Database management: We've been able to implement a funnel lifecycle and automatic data cleaning.
- More data saved: Losing information on who opened our emails because Marketo no longer saves that activity is a bummer.
- Better integration with other tools like Showpad: We have trouble manually updating new campaigns / keeping them active because of Marketo's rules.
- More ways to create on the fly segmentations.
- Product Launches
- Cross-Sell
- Lead Management
- Prospecting / New Business
Product launches: We're trying to generate new product sales, as well as cross-sell new products to existing customers. Marketo does a good job here. We are able to segment out audiences based on the products they already buy from us, which allows us to get smart about our messaging.
Cross-sell: As I mentioned above, we're able to segment our customers by the products they already purchase to craft better cross-sell messaging.
Lead management: We use Marketo to track and manage all leads. We run lifecycle and data cleanup campaigns regularly, which work well.
Prospecting: We regularly email prospects new thought leadership, which does generate interest. We also create nurtures for prospects, which have performed well in the past.
Cross-sell: As I mentioned above, we're able to segment our customers by the products they already purchase to craft better cross-sell messaging.
Lead management: We use Marketo to track and manage all leads. We run lifecycle and data cleanup campaigns regularly, which work well.
Prospecting: We regularly email prospects new thought leadership, which does generate interest. We also create nurtures for prospects, which have performed well in the past.
100,000 to 250,000