Item: Adobe Marketo Engage
Rating: 10
Author: Verified User

Use Cases and Deployment Scope

We use Adobe Marketo Engage across the whole organization. We are small but heavily fragmented, with many more activities than one might expect for an organization this size. Adobe Marketo Engage lets us use one tool to address a wide array of initiatives.

Pros and Cons

The clone function makes it really easy to duplicate and reuse previous work.
Nurture campaigns make it really easy to build out what would otherwise be super complicated drip campaigns.
The community makes it easy to find solutions and workarounds from other users around the globe.

The product documentation recently moved over to the Adobe platform and doesn't function as well as the old Marketo platform.
The training modules also moved over to Adobe, and aren't as easy to access.
Some features, like adding forms to real-time personalization widgets, require hacks to make them work properly.
The email editor really requires you to have a good email designer build templates for you during implementation.

Using Marketo to Support Sales Goals

Product Launches
Upsell
Customer Service
Lead Management
Prospecting / New Business

Our organization is accustomed to a traditional batch n blast email marketing strategy, and we're trying to shift over to a more modern inbound marketing approach with lead nurturing and personalization. Because Adobe Marketo Engage can do both, we can gradually shift over to this kind of marketing instead of forcing the entire organization to buy in at once.

Alternatives Considered

HubSpot Marketing Hub, Pardot and SharpSpring

My experience with other marketing automation platforms is they work great, but only if your organization fits in with what they expect you to be. If you don't operate in that way, you have to get really clever to find workarounds. With Adobe Marketo Engage, it takes longer to set up, but you can set it up to work exactly how your organization works.

Number of Contacts (List Size)

25,000 to 100,000

Using Adobe Marketo Engage for B2C or B2B marketing

Both

Key Insights

Do you think Adobe Marketo Engage delivers good value for the price?

Yes

Are you happy with Adobe Marketo Engage's feature set?

Yes

Did Adobe Marketo Engage live up to sales and marketing promises?

Yes

Did implementation of Adobe Marketo Engage go as expected?

Would you buy Adobe Marketo Engage again?

Yes

Likelihood to Recommend

Other marketing automation platforms are easier to set up but really start to fall apart if you need to color outside the lines. Adobe Marketo Engage is worth the extra setup time if you need the flexibility for an organization that doesn't strictly fit the traditional sales funnel model.

Marketo offers flexibility for atypical organizations

Modules Used

Overall Satisfaction with Adobe Marketo Engage