"Adobe Marketo Engage - Best tool for Account-Based Marketing"
October 30, 2021

"Adobe Marketo Engage - Best tool for Account-Based Marketing"

Deepa Kumari | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User

Modules Used

  • Marketo Web Personalization
  • Marketo ABM

Overall Satisfaction with Adobe Marketo Engage

One of our clients is using Adobe Marketo Engage, and we are providing services to them. This is the best tool for ABM. We can highly personalized email campaigns with the collaboration of the sales team to target our audience. The ability to target an audience with dynamic content has helped us to increase sales, and we have noticed growth in terms of revenue and customer retention. I suggest every automation folk use this tool.
  • Account based marketing
  • Lead scoring
  • Lead nurturing
  • Marketing automation
  • Smart campaign
  • User interface needs to be improved
  • Can reduce number of integration
  • Product Launches
  • Lead Management
  • Prospecting / New Business
After analyzing Adobe Marketo Engage's competitors, we found Adobe Marketo Engage provides better customer support and training from others. Training and support were two key factors for which my team and I went ahead with Adobe Marketo Engage.

Do you think Adobe Marketo Engage delivers good value for the price?

Not sure

Are you happy with Adobe Marketo Engage's feature set?

Yes

Did Adobe Marketo Engage live up to sales and marketing promises?

Yes

Did implementation of Adobe Marketo Engage go as expected?

Yes

Would you buy Adobe Marketo Engage again?

Yes

If you are doing ABM, Adobe Marketo Engage is the best fit. It is capable of creating highly personalized mail to target our audience. Highly Personalized campaigns will not only help you to get your audience more engaged but also will help to increase your overall sales. It has advanced analytics to track user behavior. Must test and try this tool.

Adobe Marketo Engage Feature Ratings

WYSIWYG email editor
8
Dynamic content
10
Ability to test dynamic content
10
Landing pages
8
A/B testing
9
Mobile optimization
7
Email deliverability reporting
10
List management
8
Triggered drip sequences
10
Lead nurturing automation
9
Lead scoring and grading
10
Data quality management
7
Automated sales alerts and tasks
8
Calendaring
7
Event/webinar marketing
8
Dashboards
8
Standard reports
7
Custom reports
8
API
8
Role-based workflow & approvals
7
Customizability
7
Integration with Salesforce.com
8