The solution to all Marketing Automation problems
October 30, 2021
The solution to all Marketing Automation problems
Score 8 out of 10
Vetted Review
Verified User
Modules Used
- Marketo Lead Management
- Marketo Analytics
- Marketo ABM
- Marketo Sales Insight
- SEO
Overall Satisfaction with Adobe Marketo Engage
Adobe Marketo Engage is being used by various departments in our organization, mainly marketing, marketing ops, DevOps, client, partner, product marketing, etc. It helps in all our inbound digital marketing efforts combined with lead management, prospect campaigns and nurturing, lead routing to various BDR's and other subscription settings. It is our main Marketing automation system, and teams rely heavily on the usage of Adobe Marketo Engage.
- Database management
- Lead management
- Data integrity
- Data hygiene
- Lead nurturing
- Email editor is basic and not user friendly as compared to others out there
- Reporting is very basic and not used as a great reporting tool
- There can be a bit of a steep learning curve for new users - the UI isn't too intuitive.
- SFDC integration is smooth and has improved over the years but for non-SFDC users can become challenging at some times
- Product Launches
- Upsell
- Cross-Sell
- Customer Service
- Lead Management
- Prospecting / New Business
- Increase more pipeline of leads
- Increase MQL threshold
- Increase conversions that directly impact the revenue of an organization
- Maintaining marketing database quality & data hygiene
- Lead Creation & Management
- Lead routing to BDR's/SDR's handling crops
- Automated database management with a focus on suppression lists and preference center with the center of excellence
- Increase MQL threshold
- Increase conversions that directly impact the revenue of an organization
- Maintaining marketing database quality & data hygiene
- Lead Creation & Management
- Lead routing to BDR's/SDR's handling crops
- Automated database management with a focus on suppression lists and preference center with the center of excellence
Adobe Marketo Engage is good for medium, large B2B companies looking for a custom-built solution to align prospect engagement with business goals, etc. Whereas for a growing business looking to bring more visitors to their website and nurture leads with a marketing automation software of enterprise capabilities, they might be better served by HubSpot.
1 to 5 million
Do you think Adobe Marketo Engage delivers good value for the price?
Yes
Are you happy with Adobe Marketo Engage's feature set?
Yes
Did Adobe Marketo Engage live up to sales and marketing promises?
Yes
Did implementation of Adobe Marketo Engage go as expected?
I wasn't involved with the implementation phase
Would you buy Adobe Marketo Engage again?
Yes