Less limitations than other Marketing Automation Platforms
October 30, 2021

Less limitations than other Marketing Automation Platforms

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Modules Used

  • Marketo Lead Management
  • Marketo Analytics

Overall Satisfaction with Adobe Marketo Engage

Adobe Marketo Engage helps us as a Marketing Automation and Lead Management tool to develop modern and advanced marketing.
  • Data collecting
  • Automation Flow Capabilities
  • Customer profiling
  • Help with velocity scripts creation
  • More advanced reporting (Business Focused)
  • Control entire Journey communication received
  • Product Launches
  • Upsell
  • Cross-Sell
  • Customer Service
  • Lead Management
  • Prospecting / New Business
  • Other
Adobe Marketo Engage offers a global view of user behavior. It is also a good tool to qualify. Allows you to personalize communications and interactions. Thanks to Adobe Marketo Engage, my organization makes data-driven decisions. In addition, thanks to its notifications and integrations with CRM, salespeople can receive insights to guide their sales conversations and prioritize.
If it is B2B, it is much more powerful in terms of scoring and scalability. I've been using Adobe Marketo Engage for years, and it has fewer limitations than other Marketing Automation Platforms.

Do you think Adobe Marketo Engage delivers good value for the price?

Yes

Are you happy with Adobe Marketo Engage's feature set?

Yes

Did Adobe Marketo Engage live up to sales and marketing promises?

Yes

Did implementation of Adobe Marketo Engage go as expected?

Yes

Would you buy Adobe Marketo Engage again?

Yes

Adobe Marketo Engage is a very advanced tool for marketing automation and marketing flow management. I would use it in any organization with some marketing maturity.

Adobe Marketo Engage Feature Ratings

WYSIWYG email editor
9
Dynamic content
8
Ability to test dynamic content
8
Landing pages
7
A/B testing
9
Mobile optimization
6
Email deliverability reporting
9
List management
10
Triggered drip sequences
10
Lead nurturing automation
8
Lead scoring and grading
9
Data quality management
8
Automated sales alerts and tasks
9
Calendaring
7
Event/webinar marketing
9
Social sharing and campaigns
6
Dashboards
8
Standard reports
8
Custom reports
8
API
9
Role-based workflow & approvals
8
Customizability
8
Integration with Salesforce.com
9
Integration with Microsoft Dynamics CRM
9