Item: Adobe Marketo Engage
Rating: 10
Author: Verified User

Use Cases and Deployment Scope

It is mainly being used within our department, but there are certain departments that have insight as well. It allows us to market to our database of leads through various forms of tactics. It then allows us to capture relevant information on people and provides insight as to how our campaigns are performing.

Pros and Cons

Building various programs
Reporting
Tracking data

I think RCE should come out of the box and not be an add-on
Should provide a visual journey option for engagement programs
Updated documentation and improved support service

Using Marketo to Support Sales Goals

Product Launches
Upsell
Cross-Sell
Customer Service
Lead Management
Prospecting / New Business

Generate awareness for products, educate our customers on any relevant and potential products that may suit their needs, create programs that support our customers like webinars and events on certain products or problems, keep our database clean with relevant leads and contacts, and create programs for appropriate lead generation.

Alternatives Considered

Pardot

I have used Pardot and Eloqua in the past, and Adobe Marketo Engage is light years ahead of each of them. Pardot has some cool features, but they are just not there yet. For example, with Automation Rules, in the past, it was 50 out of the box, whereas within Adobe Marketo Engage, there really are no limits. Eloqua is powerful and can move data fast, but other than the canvas, it is very clunky.

Number of Contacts (List Size)

25,000 to 100,000

Using Adobe Marketo Engage for B2C or B2B marketing

B2B

Key Insights

Do you think Adobe Marketo Engage delivers good value for the price?

Yes

Are you happy with Adobe Marketo Engage's feature set?

Yes

Did Adobe Marketo Engage live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Adobe Marketo Engage go as expected?

I wasn't involved with the implementation phase

Would you buy Adobe Marketo Engage again?

Yes

Likelihood to Recommend

For the most part, I don't have any issues. I'm able to build effectively, integrate with third parties, and generate effective campaigns. When I do have a problem, their customer support is good but not great. It's hit or miss if they can effectively diagnose a problem and provide a really good solution. I often have to rely on the community.

Adobe Marketo Engage - A great Automation Tool

Modules Used

Overall Satisfaction with Adobe Marketo Engage