Meltwater - It literally will melt your heart
January 24, 2017

Meltwater - It literally will melt your heart

Meredith Boyce | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Meltwater Media Intelligence Platform

We use it to monitor social media hashtags and different campaigns that we are running. We use it to post to our accounts and monitor more frequently. We also have a weekly conference call with a representative from Meltwater who we talk with about different projects we have and ask different questions about the Meltwater platform.
  • They have great customer service.
  • Great tracking techniques.
  • Not always user-friendly.
  • Can be pushy at time to use different things they offer.
  • We love being able to track our numbers more closely and it has helped us grow our accounts.
  • I can't measure the ROI.
They are both similar and different. Similar in that they provide analytics, but different in the type of analytics and tracking. I thnk that I enjoy Hootsuite a little more than Meltwater because it was easier to use. This probably stemmed from the fact that it was just a simpler and more aesthetically pleasing platform.
If you are looking for simple analytics then this is not going to be for you. Meltwater would be perfect for large-scale campaigns as well as campaigns that are broadcasting advertisements. The platform can be overwhelming with the amount of information and it isn't always clear how to use the data.