Overall Satisfaction with Meltwater Media Intelligence Platform
We use it to monitor social media hashtags and different campaigns that we are running. We use it to post to our accounts and monitor more frequently. We also have a weekly conference call with a representative from Meltwater who we talk with about different projects we have and ask different questions about the Meltwater platform.
- They have great customer service.
- Great tracking techniques.
- Not always user-friendly.
- Can be pushy at time to use different things they offer.
- We love being able to track our numbers more closely and it has helped us grow our accounts.
- I can't measure the ROI.
They are both similar and different. Similar in that they provide analytics, but different in the type of analytics and tracking. I thnk that I enjoy Hootsuite a little more than Meltwater because it was easier to use. This probably stemmed from the fact that it was just a simpler and more aesthetically pleasing platform.