Gets the job done but not without some heavy lifting!
November 28, 2017

Gets the job done but not without some heavy lifting!

Lauren Clancy | TrustRadius Reviewer
Score 3 out of 10
Vetted Review
Verified User

Overall Satisfaction with ON24

ON24 is being used by our corporate marketing team as a lead gen and thought leadership platform. We leverage ON24 internally for global training and inter-department communication. ON24 addressed a need in our business to produce product webcasts, case studies with our clients and thought leadership and research that we have partnered with the analyst community on.

Pros

  • Capturing registrations and syncing with our marketing automation platform.
  • Reporting - we are able to see lead sources to help determine promotional strategy.

Cons

  • Not self sufficient - without having a tech from ON24 there are always day of issues with the technology that have a poor impact on our customer experience.
  • Live demos - we are unable to demo our platform in a live or simu-live ON24 webcast.
  • Video - we are unable to stream video which limits the type of presentations we can build.
There are glitches within the ON24 platform within certain browsers which poorly impacts the customer experience as well as the ability for presenters to seamlessly get through a presentation.
  • ON24 had has a positive impact on driving MQLs for our organization.
  • ON24 has had a negative impact on ROI based on the amount of time we have spent training our team, re-recording our presentations, and working with their technical team.
We selected ON24 based on a referral from a previous user. In hindsight we should have evaluated more tools and made a decision that was a better fit for our organization.
ON24 is a good tool for basic presentations and bringing together multiple speakers in one environment. It is less appropriate to use as a selling tool as it is not possible to demo software or share videos that are more compelling to viewers.

ON24 Feature Ratings

Virtual Event ()
Not Rated
7.5
Audience polling
8
Q&A
7
8.0
Branding options
8
Integration to Marketing Automation
8
8.0
Participant roles & permissions
8
Confidential attendee list
8
6.3
Calendar integration
7
Record meetings / events
7
Slideshows
3
Event registration
8
Mobile Capabilities ()
Not Rated

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