On24 is a great webinar platform for any mid to large sized company
Updated July 28, 2020
On24 is a great webinar platform for any mid to large sized company
Score 9 out of 10
Vetted Review
Verified User
Overall Satisfaction with ON24
We use On24 to run webinars across our entire organization, but it is primarily used by Sales, Marketing, and Customer Service. It addresses the business problem of communicating information to large global audiences and engaging both customers and prospects with ideas and product information.
- Branding and customizing the viewer-facing On24 console is very simple.
- The process of actually building and executing a webinar with On24 is simple.
- On24 has cool features, like speaker video options, polls, and a wide range of widgets that further enhance the viewer experience.
- On24 needs to build a much more mobile-friendly interface.
- The On24 UI is a bit dated and should be updated.
- On24 helps us drive down our cost per lead.
- On24 helps us engage prospective and current customers with engaging content.
- On24 helps us scale our customer training and demo programs.
On24 has been incredibly valuable in light of the quarantines and cancellation of all large in-person events. We had to put our 8,000 person user conference and all other industry events on hold, and pivot to a digital event strategy. We are currently leveraging On24 for a virtual version of our user conference, and have seen an increase in attendance to our sessions and to the conference overall.
I think ON24 is superior to both Webex and Adobe webinar products because, at its price point, it is very customizable, easy to use, and offers great reporting features.
We have been able to integrate On24 with both Salesforce and Eloqua. Both integrations are solid, and we are able to track attendee registration and track customer activity within both systems. We are able to look at account engagement with webinars holistically.
- Internal communications
- Lead generation
- Training
- Integrate with CRM/marketing automation software
- Enable sales follow-up
- Identify and track top-engaged accounts
As a marketer, I have found On24 incredibly easy to use and customize. The widget function makes adding and customizing widgets easy, and the widgets add a ton of value to sessions. I have also found customizing the console look-and-feel very easy. I have not tested more advanced customizing features because I am not a developer.
ON24 Feature Ratings
ON24 and Communications During a Pandemic
- Customer training
- Lead generation
- Product Marketing
Using ON24
5 - Marketing, marketing operations, and customer success
2 - We have a technical lead who handles On24 integrations and technical set up, and then a power user who is an expert at actually using the platform.
- Customer marketing and engagement
- Product marketing
- Thought leadership
- A 6-month long virtual conference
- COVID-19 related speaker panels
- In-depth customer training
- Internal on-boarding
Evaluating ON24 and Competitors
Not Sure
- Product Features
- Product Usability
- Vendor Reputation
- Positive Sales Experience with the Vendor
I was not a decision maker in implementing On24.
I was not a part of the evaluation and selection process.
ON24 Support
| Pros | Cons |
|---|---|
Quick Resolution Good followup Knowledgeable team Problems get solved Kept well informed No escalation required Immediate help available Support cares about my success Quick Initial Response | Need to explain problems multiple times |
Not Sure
Yes - Yes, it was resolved quickly and completely.
Yes! This morning we realized we had a slide upload error 15 minutes before the start of our webinar. I reached out to On24 support, and they quickly reformatted the PowerPoint file, uploaded it, and the slides were live exactly 1 minute before we had to go live for our webinar. The support was quick, effective, timely, and saved our webinar!
Using ON24
| Pros | Cons |
|---|---|
Like to use Relatively simple Easy to use Technical support not required Well integrated Consistent Quick to learn Convenient Feel confident using | Lots to learn |
- Creating a new webinar session
- Updating the presentation console
- Running a live webinar
- Simulive webinars take a bit of learning to properly execute
Yes, but I don't use it