On24 is our webinar platform of choice
June 01, 2019
On24 is our webinar platform of choice

Score 8 out of 10
Vetted Review
Verified User
Overall Satisfaction with ON24
We use ON24 to manage our webinar broadcasts and the following on-demand versions. It is used by the business primarily for educational marketing content but has also been used for pure audio podcast-style content and live-broadcasting internal global announcements to the entire company (with a handy recording available on demand for those not in the right timezones to view live).
- Internal communications
- Lead generation
Pros
- Manages the registration process (pre and post event) simply and effectively with enough customisation to keep most people covered
- The ability to show video and slides together allows context to be added to webinars
- The integration into other platforms, such as marketing automation systems is fantastic and the On24 Integration specialist we had was knowledgeable and on hand to explain and walk us through the process. It felt like they knew our marketing automation systems capabilities better than the marketing automation systems own support staff!
Cons
- It is quite costly.
- Improvements need to be made to handle different desktop sizes and mobile devices.
- The maximum video upload size (bitrate and resolution) is quite small, if we were doing pure video work (and not using slides + video) we'd probably use a live-streaming platform that does 1080p for those with the bandwidth as it produces a better quality on-demand video where concurrent bandwidth constraints are less of an issue.
We have integrated ON24 with our marketing automation platform. We currently do the front-end marketing via the marketing automation system and then handle registration confirmation and reminders through ON24. We then take our webinars as events into the marketing automation system and pull through the registrant/attendee data. This allows us to tailor future content, generate reports, apply lead scoring, etc., as if it were part of an action undertaken via the marketing automation platform.
- On24 is a key lead generation tool for our business
GoToWebinar is decent at what it does. It's easy to use at a basic level and intuitive enough for attendees to know what's going on. ON24 however is in a different league. It takes longer to set up a webinar but the functionality and capability that come with it blow most other tools away (and you'd hope so for the cost). On24 has templates, cloning and other methods to ease setup for repetitive tasks but really the whole experience is just more professional as an attendee due to the customisation of emails, landing pages, etc. afforded via ON24.
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