The flip to ON24 in 2020 and continuing use in 2021
Updated June 14, 2023
The flip to ON24 in 2020 and continuing use in 2021
Score 10 out of 10
Vetted Review
Verified User
Overall Satisfaction with ON24
We are currently using ON24 for our virtual webinars and vendor shows. We have used both Hub's and Virtual Environments with ON24 and see the benefits in using both depending on what kind of event you're looking to host. We've hosted one off sessions, webinar series and internal conferences using ON24 and have had much success.
- Recording sessions is super easy and your library stays with you as long as you have a contract.
- Teaching others to use the platform is relatively easy and user friendly.
- There are are a ton of engagement tools that are useful when setting up an event.
- It's very hard to nail down a contract with ON if you've done your research. We've made a heavy investment and when our contract was up for renewal felt like the ON24 team was not being transparent in how they got to our investment for the upcoming year.
- We've been able to reach our audience when in person events were not able to be utilized.
Integrate with CRM/marketing automation software
Within a month of the pandemic we had our licenses for ON24 and were on multiple training sessions with the ON24 team. We quickly flipped the switch from Live events to Digital events and within a month of having our licenses pulled off a 5 day event with over 40 sessions.
ON24 has a nice interface and is very customizable. It's great if you are trying to do more than just 1 webinar at a time and are trying to do an online conference or series of events. The automatic recording and storage of the sessions is a real game changer.
ON24 Feature Ratings
ON24 and Communications During a Pandemic
- Customer training
- Internal communications
- Lead generation
- Sales training
Using ON24
20 - There are about 20 of us who have licenses for the ON24 platform. We all fall under a Marketing Department and are using the platform for various reasons. We are hosting internal conferences, tabletops, customer facing webinar series events and one off webinars using the platform. For us ON24 has the most robust and engaging webinar console.
20 - Anyone who uses ON24 supports partner events. A few of us have learned how to re-size images but that's about it. For the most part the platform is very easy to use as long as you know how to find and upload files from your computer. There are also a lot of spots where you just fill in the blanks or insert a weblink. We have not had to take any kind of html or graphic training.
- Hybrid Events
- Virtual Events
- Digital Library
- Making tradeshows virtual
- Being able to easily access and reuse previously recorded content
- We will continue hosting our internal conference using the platform going forward. It's much more cost effective than flying all of our Sales people in somewhere for a meeting.
Evaluating ON24 and Competitors
- Product Features
- Product Usability
We needed a platform that was going to be easy for us to learn and implement. We only had less than a month to sign a contract and host a very large (500 person) event on the platform with 40+ sessions. We thought that the ON24 platform was the most user friendly from an attendee perspective as well.
I wouldn't change anything. We looked at maybe 10 other platforms in the midst of choosing. Some right off the bat were No's and we might have had 2nd conversations with 2 other virtual events providers but they couldn't host our event on the dates that we needed them for.
ON24 Support
| Pros | Cons |
|---|---|
Quick Resolution Good followup Knowledgeable team Problems get solved Kept well informed Immediate help available Support understands my problem Support cares about my success Quick Initial Response | None |
In the beginning of our use of the platform we did purchase premium support for each of our webinars. It certainly helped with peace of mind and was useful in the beginning. After a bunch of webinars though we were able to get up and running ourselves feeling confident in using the platform without the need for additional support.
Initially we had a lot of really big events happening on the platform which was very new to us. We felt very supported by our ON24 team in the early days to get us up and running. We jumped through hoops to get training scheduled in really quickly and additional support was only a phone call or email away. On24 is very big on the client learning and embracing the platform so they can do-it-yourself and in the beginning they really helped us get adjusted and off on the right foot.