The cost is worth it for certain clients
May 26, 2021

The cost is worth it for certain clients

Anonymous | TrustRadius Reviewer
Score 5 out of 10
Vetted Review
Verified User

Overall Satisfaction with ON24

ON24 is utilized across several divisions of our company as a webinar platform. Some of our clients also utilize ON24s content engagement center. The main reason we utilize this platform is to use content to generate leads.
  • GDPR compliant registration form.
  • Registration forms accommodate dynamic and custom questions.
  • Attendee view is professional looking.
  • Attendee questions cannot be edited or rearranged on the backend.
  • The backend conference line isn't available until live day, so you have to use a different line to hold a training call.
  • No background blur option for webcam events.
  • I don't personally have insight to ROI.
  • Conduct lead scoring
  • Track registration and attendance
  • Enable sales follow-up
  • Other
We definitely saw an influx of digital events during the pandemic and utilized ON24 to produce more professional looking webinars and more detailed audience reporting than other platforms could provide.
There are definitely opportunities to scale up which I haven't personally utilized, but there's not too much room to scale down for clients with lower budgets.
ON24 has a higher price point and is less user-friendly, but provides better data, more branding opportunities, and a more professional looking product.
ON24 is not suitable if the speakers want to interact audibly or visibly with the audience.

ON24 Feature Ratings

Audience polling
Branding options
Integration to Marketing Automation
Not Rated
Participant roles & permissions
Confidential attendee list
Calendar integration
Record meetings / events
Not Rated
Event registration