1. Home
  2. A/B Testing Tools
  3. Optimizely Web Experimentation Reviews
  4. User Review of Optimizely Web Experimentation
Optimizely is great for beginners, although moving forward we're moving on.
June 10, 2014

Optimizely is great for beginners, although moving forward we're moving on.

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Optimizely

We use Optimizely to run A/B tests on every page of our website. We chose it because of how easy it is to use; the drag and drop editor makes things very easy for non-technical people, and the results page is very easy to understand. We didn't want to have to hire a statistician to interpret our results!
  • Makes results easy to interpret
  • Easy to use WYSIWYG editor
  • Easy to control traffic flow if you don't want a 50/50 split
  • The WYSIWYG editor can be a little finicky
  • I had trouble selecting the right object, and when objects were linked together, moving one thing caused an unexpected chain reaction that was frustrating to fix
  • We had issues with PHP sites not displaying correctly
  • Increased "add to cart"
  • Avoided making a change that would decrease conversions
  • Learned insights about where people click on the homepage
  • Visual Website Optimizer,Google Content Experiments
Our choice of Optimizely was based on ease of use, reputation, and price. All 3 solutions seemed to have high reviews from users. We found VWO to be the most expensive, with Google CE being free and Optimizely in the middle. However we ruled out Google because it seemed to have a higher learning curve.
As our site and expertise grows, we're more likely to move forward with Google Content Experiments as our testing platform. This is because as our business grows we don't want to pay steeper and steeper rates to test our traffic. Optimizely's ease of use is great for a beginner, but as we learn more we feel more comfortable with the alternatives.
I'd say that for basic testing it's a great option. I would not recommend it for sites with very high traffic, since you will end up paying out the wazoo; and in those cases you probably have some developer support, mitigating Optimizely's advantage of being easy to use. It's good for small businesses.