Item: Optimizely Content Management System
Rating: 9
Author: Verified User

Use Cases and Deployment Scope

We use the Optimizely Content Management System to host two of our websites. We have it connected to our PIM system for product handling and will soon connect it to our DAM system. It works as a window into our company, products and helps visitors locate dealers and service centers. We've been developing on Optimizely Content Management System for 4 years and are in the process of updating to 12.

Pros and Cons

Language handling
Content usage
Site administration

Sorting page order based on language instead of being locked to master language
Image handling isn't great. If you replace an existing image, the front end won't always update.
Working with languages, the Optimizely Content Management System can sometimes get confused on what the active language the editor is using vs what the active language actually is
Sometimes you have to clear your browser cache to get the Optimizely Content Management System to load.

Return on Investment

It's easy to administrate and launch new language versions of the website
Creating forms for marketing campaigns can be done within minutes making campaign launches simple and quick
Developing on the headless frontend has been simple and quick.

Time to Value

When we relaunched our website 4 years ago, we were able to go from concept to full launch in 13 markets in under a year. It was very quick and easy to get the core site up and then create multiple language versions with little oversight to the editors.

Alternatives Considered

I've been using Optimizely Content Management System for 10 years. I haven't needed to evaluate other CMS against Optimizely Content Management System in a long time.

Key Insights

Do you think Optimizely Content Management System delivers good value for the price?

Yes

Are you happy with Optimizely Content Management System's feature set?

Yes

Did Optimizely Content Management System live up to sales and marketing promises?

Yes

Did implementation of Optimizely Content Management System go as expected?

Yes

Would you buy Optimizely Content Management System again?

Yes

Other Software Used

inriver PIM, Picturepark, Salesforce Marketing Cloud, Piwik PRO, Agorapulse

Likelihood to Recommend

Working with large enterprise sites with multiple languages or you're hosting several websites in the same CMS, Optimizely Content Management System works great. If you do not work with multiple languages or just have one website, I wouldn't use Optimizely Content Management System. It's more expensive to develop for and onboarding can take more time.

Great CMS for enterprise solutions

Software Version

Overall Satisfaction with Optimizely Content Management System