Item: Optimizely Web Experimentation
Rating: 9
Author: Adam Brett

Use Cases and Deployment Scope

The tool is great for when you have variants of products and can use the redirect tool to create the variant. The tool itself when it comes to analysis, the metrics are good, however getting the significance of the tests are very hard to get. I sometimes use other tools with the A/B testing evaluation data tools to analyse my results.

Pros and Cons

Redirects
Variant testing
Navigation testing

Visual editing tool
Analysis of metrics

Return on Investment

Conversion
Revenue
Funnel improvement

Scalability

The product is good for my company with 90 products, how we set up our goals when we have more products on site. The URL structure set up is slow to create at first.

Optimizely Platform Scope

We have used this platform to test new designs for our site.

Likelihood to Recommend

This platform works really well if have the ability within your CMS to create redirects for your variants pages to build, this makes A/B tests east to make

A solid platform for a medium sized business to have CRO

Overall Satisfaction with Optimizely Web Experimentation