Easy to learn but difficult to master
Software Version
Enterprise
Modules Used
- Eloqua
Overall Satisfaction with Oracle Eloqua
We're a Platinum Partner of Oracle and implement Oracle Eloqua. We work as partners with the biggest, smartest brands in CPG, B2B, Manufacturing, Hospitality, Retail, Travel, Financial Services, and Telecoms. We are enabling our clients to become digital native businesses to create defining digital products, services, and businesses. Eloqua is one of the platforms we have in our portfolio.
- Campaign Canvas with intuitive UI which let you build campaigns in only minutes.
- Level of Insights and Reporting Eloqua offers is great for all departments within organisations.
- Workflow setup and decision steps have a large variety of options to build any type of campaign.
- Insights in logging of Integrations. More information could be shared. When you integrate with large volumes of data, it would be helpful seeing Batch ID's to identify any failures.
- A/B Testing functionality not only for E-mails but included in Campaigns, luckily this is on the roadmap.
- Insights on platform use. I would like to see how many interactions were through mobile/tablets/PC.
- Some companies underestimate the effort that is required to maintain Marketing Automation. Be aware that it requires time and effort of multiple people.
- During all my implementations we've seen an increase on Lead Generation and Lead Nurturing.
- In the start the ROI will be low, after fully adapting and using Oracle Eloqua for multiple campaings you will start to see the increase. Only then you'll see what works and what doesn't work for your specific target group.
Each product has its specific functionalities it is particularly good at. Marketo and HubSpot have different target groups as clients, they target SME's. Oracle Eloqua and Oracle Responsys have a higher monthly fee but can also offer more than the other competitors and target large companies. It all depends on the functionality you are looking for, size of your company and the amount of contacts you are targeting.