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Perfect for teams that invest in sales and product marketing
January 10, 2018

Perfect for teams that invest in sales and product marketing

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Outreach

The product is very nimble from a sales ops perspective, but it's difficult for a user if your whole team isn't bought-in entirely to operate exclusively out of the platform. Usability will largely depend on the philosophy of who is administrating the platform and what their sales approach is like.
We're using Outreach primarily for sales process automation. We make the most use out of the sequencing capability, but also use the platform for dialing out of Salesforce, sales ops, and from what I understand we use it for some marketing automation-type features as well. The primary problem we're addressing is how pipeline management and automating sales activity.
  • Sequence/Cadence construction involving a multi-touch approach
  • Prospect engagement
  • Salesforce integration
  • The Outreach University has great info on the technical aspects of the platform, but it'd be great to see more content around how they/others are using the platform successfully with examples!
  • Freed up time for managers
Outreach is perfect if you belong to a team that has made sales enablement investments and has a strong product marketing culture for copy and targeting. At that point, it becomes a game-changer in delivering a high-quality, high-value sales platform experience that increases activity and exposure. However, in the wrong hands, the tool can be used to propagate more brand-harming SDR activity. In the words of Uncle Ben from Spiderman - "with great power comes great responsibility".