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AE Outreach User
January 22, 2018

AE Outreach User

CJ Holmes | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Overall Satisfaction with Outreach

When Outreach is annoying, I would say it hurts AE adoption. For SDRs (whose primary responsibilities are enabled by the product) it does not hurt adoption at all.
Outreach is being used by the sales organization, both AEs and SDRs. It is being used to accelerate prospecting and "outreach" to build pipeline. It is nominally being used for reporting, metrics, trends, and A/B testing. Mostly it is being used to structure and execute pipeline building strategy.
  • Good user interface - easy to use
  • Insights in a single place to customize your Outreach message
  • Decent integration with Gmail and Salesforce.com
  • Gmail Integration doesn't always work (must refresh browser)
  • Not well positioned to support opportunity management automation
  • As an individual contributor, Outreach has enabled my success, but it is impossible to prove ROI for me - I am not certain.
I've also used Salesloft (Sept - Dec 2016) and found Outreach easier to use, better, more empowering, etc. Small sample size though and my Salesloft use is 12 months dated.
I would argue that Outreach has better ROI if the organization is more sophisticated (true owner, visibility over use, organization runs the admin work and user just executes sequences and messaging). The triggers and insights can definitely help guide the go-to market prospecting strategy. If the primary goal is just sequencing an SFDC integration, probably not worth the price vs. some competition.