Overall Satisfaction with Outreach
Outreach is being used by the sales organization, both AEs and SDRs. It is being used to accelerate prospecting and "outreach" to build pipeline. It is nominally being used for reporting, metrics, trends, and A/B testing. Mostly it is being used to structure and execute pipeline building strategy.
- Good user interface - easy to use
- Insights in a single place to customize your Outreach message
- Decent integration with Gmail and Salesforce.com
- Gmail Integration doesn't always work (must refresh browser)
- Not well positioned to support opportunity management automation
- As an individual contributor, Outreach has enabled my success, but it is impossible to prove ROI for me - I am not certain.
I've also used Salesloft (Sept - Dec 2016) and found Outreach easier to use, better, more empowering, etc. Small sample size though and my Salesloft use is 12 months dated.