Item: PathFactory
Rating: 9
Author: Julia Brocato

Use Cases and Deployment Scope

We use PathFactory when we need to spin up microsites for a very specific purpose and don't want to get our web team involved. It allows you to upload PDFs, video webpages, and other content to be housed within a digital "look book." The lookbook can be tailored content specific to your customer or prospect's needs. They can be spun up very quickly using your library of content, and unique URLs can be created and shared easily. We integrate all of this data into Marketo to track engagement.

Pros and Cons

Culminate content
Integrate with Marketo
Disburse content tracks quickly

URL Redirects aren't a function that I'd really like
Marketo form styling options (for gated content tracks)
Password protected content tracks

Return on Investment

Personalized content tracks at scale is incredibly important
Engagement tracking allows us to attribute pipeline & revenue to individual content tracks
Time-saving because we cannot rely on our website creation for all of our integrated marketing campaigns

PathFactory Value Proposition

Without the ability to quickly spin up content tracks for individual marketing campaigns, individual prospects, or customers, we wouldn’t be able to meet our campaign goals or needs. These lookbooks allow us to curate the content we need for each campaign or each customer and also track engagement by person, known or unknown.

PathFactory Time to Value

I wasn't involved in the initial implementation, but the ongoing addition of Marketo Forms and new content (PDF, Video, Webpages, etc.) is very easy. It's totally worth the effort, and I should add that the effort is minimal. We do have a couple of integrations (Google Analytics, Marketo), and those didn't require much work, to my knowledge (as we have a CSM to help us walk through those parts).

PathFactory Buyer Enablement

Our ability to serve up content based on who is viewing it and in the order we feel it should best be viewed is very impactful on our potential buyers. In addition to helping self-educate potential buyers, it can also be used to help train new customers or existing customers on new features.

Key Insights

Do you think PathFactory delivers good value for the price?

Yes

Are you happy with PathFactory's feature set?

Yes

Did PathFactory live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of PathFactory go as expected?

I wasn't involved with the implementation phase

Would you buy PathFactory again?

Yes

Alternatives Considered

Uberflip

I wasn't involved in the purchase decision, but I am glad we chose them! Their team is helpful and knows how to help you accomplish what you're trying to do. If there's a feature you see isn't working right or that you need their technical team will listen and make actual changes.

Other Software Used

Sendoso, Marketo, Outgrow

Likelihood to Recommend

PathFactory is great when you want to spin up specific content tracks for specific prospects (or customers). They can be cloned and updated quickly to create personalized experiences while not taking as much time as creating individual websites would in an ABM approach. It doesn't work as well when you're looking for the full functionality of a standard website. You're more or less stuck within the I-frame model. I should mention that they do have the capability to create an "Explorer Page," which is a second way to serve up content, but it's more of a skin over the existing I-frame.

Lovely little Lookbook Tool!

Overall Satisfaction with PathFactory