Item: PathFactory
Rating: 5
Author: Stefanie Mueller

Use Cases and Deployment Scope

As a marketer who works closely with sales, PathFactory gives me the ability to create URLs for PDFs and make updates to such PDFs without losing the URL that is distributed through marketing channels. For this reason, sales are always eager to use a PathFactory link rather than a PDF attachment. Also able to provide viewer stats/metrics as sales intel.

Pros and Cons

Easy viewing experience as a consumer of PathFactory content that is published
Once understand some of nuances how to use it, it's pretty simple to use
Document maintenance

Ease of use for replacing content and maintaining same URL
Sales intel email notifications would be a plus
For content hubs, better design options

Return on Investment

Sales enablement
Asset management and upkeep
Light reporting

PathFactory Value Proposition

For how we use PathFactory in my part of the business, the tool serves more as just a simple PDF delivery mechanism for sales. What PathFactory lacks is the ability to build landing pages in a simple, easy format. For this reason, I don't use PathFactory to create web destinations (I use my company website for that).

PathFactory Time to Value

Pretty easy to use once I taught myself how to maintain the URL structure of documents that needed to be updated -- this part was not intuitive. Otherwise, training wasn't hard and simple enough that it was worth it when using it as an asset repository.

PathFactory Buyer Enablement

Again, from a sales enablement perspective, PathFactory is good for sharing PDFs -- therefore, its use in my part of the company is for low-funnel prospects. Outside of that, the tool didn't have features that were beneficial for upper-funnel prospects/customer acquisition.

Key Insights

Do you think PathFactory delivers good value for the price?

Not sure

Are you happy with PathFactory's feature set?

Did PathFactory live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of PathFactory go as expected?

I wasn't involved with the implementation phase

Would you buy PathFactory again?

Other Software Used

Salesforce CMS, Salesforce Marketing Cloud Email Studio, Mixmax

Likelihood to Recommend

PathFactory is good for sales use as a replacement for sending PDFs. For that reason, it is good for asset management though that is not necessarily what the tool feels like it's meant to do. PathFactory is less ideal from a marketing perspective since it doesn't provide the ability to make simple landing pages; if this were possible would be a big plus.

Good asset management tool, whether intended to be or not

Overall Satisfaction with PathFactory