PathFactory is meeting our needs
January 22, 2019

PathFactory is meeting our needs

Trevor Rasmussen | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with PathFactory (formerly LookBookHQ)

Our company was struggling to drive engagement with our content. We worked really hard to drive people to our website and landing pages but struggled to get them to stay engaged and keep learning. I ran into LookBook and quickly got our team involved as I thought it something that might solve our issues. The team quickly got excited about the potential. About 6 months later we signed up and love the tool. We are seeing a HUGE increase in content consumption (binging) and its driving highly engaged leads into our funnel every day.

Pros

  • Easy hosting of content
  • Drives more engagement with more content
  • Gives great analytics on content consumption

Cons

  • Some features aren't very intuitive
  • The small side panel is sometimes tough to work within
  • More engagement with our content
  • Better understanding of what our customers are interested in
I thought PathFactory just had a better solution for helping more areas within our marketing team. We were trying to solve for challenges within demand gen, digital marketing, and other aspects of our team. This was the most robust option we found!
The content library is awesome! I love that we only have to input content one time, then we can use it in all our LookBooks and (I think) see performance for that piece across all LookBooks! The 2.0 platform took some time to get used to but now that I am in it, I like it more. It's more robust and easier to use once you get into it. The new explore and website functionality looks promising and will help us take this tool from being a content amplification and demand gen tool to being something that can help all areas of our marketing department.

PathFactory Feature Ratings

Content Creation ()
Not Rated
Content Publishing
8.2
Content hub
8
Forms / Gated content
7
Content distribution
9
Content promotion
9
Content automation
8
Content Reporting & Analytics
9.3
Audience profiling and targeting
10
Content performance analytics
9
Campaign optimization dashboard
9

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