Item: PathFactory
Rating: 10
Author: Trevor Rasmussen

Use Cases and Deployment Scope

Our company was struggling to drive engagement with our content. We worked really hard to drive people to our website and landing pages but struggled to get them to stay engaged and keep learning. I ran into LookBook and quickly got our team involved as I thought it something that might solve our issues. The team quickly got excited about the potential. About 6 months later we signed up and love the tool. We are seeing a HUGE increase in content consumption (binging) and its driving highly engaged leads into our funnel every day.

Pros and Cons

Easy hosting of content
Drives more engagement with more content
Gives great analytics on content consumption

Some features aren't very intuitive
The small side panel is sometimes tough to work within

Return on Investment

More engagement with our content
Better understanding of what our customers are interested in

Alternatives Considered

Uberflip

I thought PathFactory just had a better solution for helping more areas within our marketing team. We were trying to solve for challenges within demand gen, digital marketing, and other aspects of our team. This was the most robust option we found!

Other Software Used

Marketo, Madison Logic Activate ABM, Adobe Connect

Likelihood to Recommend

The content library is awesome! I love that we only have to input content one time, then we can use it in all our LookBooks and (I think) see performance for that piece across all LookBooks! The 2.0 platform took some time to get used to but now that I am in it, I like it more. It's more robust and easier to use once you get into it. The new explore and website functionality looks promising and will help us take this tool from being a content amplification and demand gen tool to being something that can help all areas of our marketing department.

PathFactory is meeting our needs

Overall Satisfaction with PathFactory (formerly LookBookHQ)