Reduce churn and improve conversions with Salesforce Marketing Cloud Email Studio
March 02, 2018
Reduce churn and improve conversions with Salesforce Marketing Cloud Email Studio
Score 9 out of 10
Vetted Review
Verified User
Overall Satisfaction with Salesforce Marketing Cloud Email Studio
We have used Salesforce Marketing Cloud Email Studio not only for designing email creatives and templates but also for personalizing, AB testing, Multi-variate testing and customizing onboarding experience for new and prospective customers. It has immensely helped us in improving efficiencies, decreasing CAC, reducing customer churn and improving conversion of visitors to customers and customers to our loyal customers base.
- Ability to create powerful and feature-rich segments to personalize campaigns.
- Easy to use tool for data operations as well as for creating email templates and creative.
- Ability to leverage platform capabilities to do effective AB and multivariate testing.
- Simplify the creation of multi-variate testing.
- Simplify role management.
- AB testing capabilities help to determine the best performing message content and template
- Cloud integration enables us to create dynamic and powerful customer affinity groups
Salesforce Marketing Cloud Email Studio was easier to use, easy to integrate with cloud and easy to access and use APIs
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