SalesLoft is a great solution for growing Sales teams
December 12, 2017
SalesLoft is a great solution for growing Sales teams
Score 9 out of 10
Vetted Review
Verified User
Software Version
Closer
Overall Satisfaction with SalesLoft
It's being used throughout the sales organization at SalesWise. For us, it addresses two primary problems: 1) Standardizing the outbound sales messaging across the team. 2) Logging email content and activity into Salesforce. We're heavy users of the templates, cadences, and snippets within the SalesLoft product. Those features are used every day or nearly every day. Logging email/call activity into Salesforce is also really important for us for the sake of tracking progress. SalesLoft does a great job of addressing both of the problems we're using it for.
- The Cadences are great. If you're hoping to standardize messaging across a Sales team (particularly an Inside Sales or SDR team) while leveraging technology to provide personalization, SalesLoft does that job really well.
- The Templates/Snippets are incredibly useful. Templates lets you maintain that messaging consistency once Sales discussions move beyond the more standardized Cadence flow. The Snippets (essentially Templates, but for sentences/paragraphs used often) are a recent addition to the product that have become a big time saver for us as well.
- The activity logging into Salesforce always works really well. It's nice to not only have the activity logged, but to have it logged to the particular person involved as well as the Account/Opportunity its associated with.
- Sometimes the Dialer doesn't work as well as I'd like it to. In particular, there are occasional errors with it, but the errors aren't well explained so you're not really sure what to do to improve the experience.
- The UI is a bit cluttered. They provide a lot of historical information on the individual prospect pages, but once you open up an email most of that data is covered by the pop up. They've started doing the work to improve it, but it's still not as clear as I'd like.
- SalesLoft has made our team more efficient by streamlining a lot of the Salesforce activity reporting. It's letting our reps sell instead of being data administrators.
- It has also made us more effective by letting our team leverage established best practices we've uncovered and now codified into Cadences.
- Sometimes when a more personalized, customized message is appropriate, our reps end up sending out a templated email instead of taking a little bit of time to tailor something.
They're similar enough products, but SalesLoft seemed a bit more fleshed out and robust. The support team for SalesLoft is also great and really responsive, something that went into our evaluation. Honestly, part of the reason was that they're a company based out of Atlanta like we are and we like to support the local scene when we can.