SAP Sales Cloud works really well in international sales organizations with different business lines
October 24, 2023
SAP Sales Cloud works really well in international sales organizations with different business lines
Score 8 out of 10
Vetted Review
Verified User
Software Version
SAP CRM (legacy editions)
Modules Used
- Sales CRM
Overall Satisfaction with SAP Sales Cloud
We loved using SAP Sales Cloud because as the names states, it is a cloud solution. You can access it everywhere, anytime, within and outside the office. This was very important because the commercial teams are the primary users, and are often travelling, visiting clients and away from a desk. We used it to store prospect information, create customer profiles, manage the sales activities, publish reports on sales activities and sales funnel, but also connect to marketing campaigns and keep track of marketing activities and response. The scope was therefore a sales tool and customer database.
- Seemless integration with marketing campaigns
- Build customer profiles with their preferences and interactions
- Keep track of leads and assign them to sales members
- Making it easier to navigate the software, some other platforms are more userfriendly and have easier to navigate interfaces
- Inclusion of artificial intelligence tools that can help provide information on leads or make suggestions for marketing campaigns
- A lot of customization is required to fit the needs of your company, you need to setup the structure of forms and fields that you wish to keep track of or make mandatory
- Visibility of sales funnel was greatly improved, by having access to reports and dashboards
- A CRM platform in general doesn't neccesarily have a measurable ROI, because it is mainly an expense, but once adopted by sales and marketing, data quality and intergration with for example marketing campaigns make lives much easier.
- Quicker access to key insights and respond to opportunities in the market
SAP ERP integration creates a connection that can make sure you have access to use the latest and right financial data related to sales. SAP Marketing Cloud enables automation of marketing campaigns and activities, and allows you to concentrate sales and marketing efforts on segmented lists while keeping access to the latest customer data, and storing campaign responses.
Microsoft Dynamics is often the first choice because it integrates well with the MS Office Suite, but as a cloud platform it was in our experience lumpier, and more difficult to configure. You would need external consultants to come in and set up many of the interfaces, often requiring custom coding on the back-end. SAP Sales Cloud came with a natural integration with our SAP ERP system, so therefore was the prefered choice.
Do you think SAP Sales Cloud delivers good value for the price?
Yes
Are you happy with SAP Sales Cloud's feature set?
Yes
Did SAP Sales Cloud live up to sales and marketing promises?
Yes
Did implementation of SAP Sales Cloud go as expected?
Yes
Would you buy SAP Sales Cloud again?
Yes