Semrush in any brand communication plan
March 16, 2021
Semrush in any brand communication plan
Score 10 out of 10
Vetted Review
Verified User
Overall Satisfaction with Semrush
The platform is used in an educational context. We use it when we work on individual and group projects on cases of small to large enterprises, usually within the sector of consumer goods, for courses in Digital Advertising and Digital and Social Analytics. Based on the platform data students do brand and digital marketing audits, competitive landscaping, identification of salient attributes in consumer decision-making process, among other things and come up with recommendations about digital advertising campaigns as well as strategic digital communication suggestions.
- The interface is really intuitive, very easy to understand and work with.
- It has integrated educational components, leaving no room for misinterpretation of what you are looking at.
- It includes all the necessary tools required for making strategic communication decisions, all in one platform.
- It's a minor thing, but during use, and while switching from tool to tool, e.g. from competitive intelligence to keyword tool, the brand/website is 'forgotten' by the platform and one has to input everything from scratch. I would fix that and go further to make suggestions to the user expanding their options.
- I would also consider providing some additional tools, such as maps of keyword links or keyword prominence that's context-relevant.
- N/A (used for education purposes)
I went through a number of platforms and think that Semrush offers the best combination of capabilities and tools with usability and insight.
Do you think Semrush delivers good value for the price?
Yes
Are you happy with Semrush's feature set?
Yes
Did Semrush live up to sales and marketing promises?
Yes
Did implementation of Semrush go as expected?
Yes
Would you buy Semrush again?
Yes