At Mendix, we use SEOmoz primarily for the SEO rank tracking function, as well as the Link Analysis. SEOMoz is used within just our small marketing department. We're able to track where we rank for a list of our prioritized keywords, as well as where our top competitors rank for those same keywords. Historical data on rankings is stored as well so that we can see trends regarding the improvement or decline in those rankings (the rankings update once a week).
- Tracking rankings for targeted keywords, and comparing those rankings against competitors
- Tracking inbound links
- Active web forum where you can get answers for a broad range of web marketing questions
- There tends to be a significant lag in time for their spider to pick up new inbound links
- I'd like to be able to add additional competitors to track in addition to the 3 that are allowed
- Rankings are tracked down to the top 50. It would be great if rankings were tracked down to the top 100 (I subscribe to a separate service which tracks down to this level).
- Allows for better organization of SEO work, thus helping us increase rankings in key areas (which has a great ROI)
Raven Tools and SEOmoz are similar to each other. I actually maintain subscriptions to both of them, as they each have features that the other does not have. Zoomrank is specifically a rank checking solution. Zoomrank updates its rankings every day, and more importantly, shows rankings down to the top 100, which is useful to me.
It is a key tool that I use every week for my job. And the price point is at a level that there is definitely strong ROI for any money spent there.
Tracking of rankings. Inbound link tracking and research.