Item: Constant Contact Lead Gen & CRM
Rating: 10
Author: Aneliya Georgieva

Use Cases and Deployment Scope

Currently, SharpSpring is being used as a Marketing Automation tool, but we are considering to also use it as our CRM as well. It is mostly being used by the Marketing department, but may be used by Sales in the future.
SharpSpring solves for our need of personalized automated emails and segmented workflows.

Pros and Cons

Excellent automation workflows
New features being added all the time
Excellent support

inability to integrate with reporting tool like TapClicks

Return on Investment

Better email deliverability
Increase in open rates

Alternatives Considered

Mailchimp

SharpSpring far exceeded the features offered by Mailchimp. The platform is more robust with better customer care.

Other Software Used

Google Ads (formerly AdWords), TapClicks, Brandfolder

Likelihood to Recommend

This is an excellent tool for B2B business where there is more of a relationship-building and long-term conversion period. I am not sure how strong the tool is for e-commerce businesses, as I have not used it for such a business.

Powerful automation at a low cost

Overall Satisfaction with SharpSpring