Item: Shoutlet (Discontinued)
Rating: 8
Author: Tim Demeter

Overall Satisfaction

Use Cases and Deployment Scope

Shoutlet is being used by the Marketing and PR departments to streamline our social strategy and to track engagement. We are also making frequent use of contesting. Our ultimate goal is to slowly it out to the entire organization and allow specific departments to address their own social needs with marketing retaining admin control.

Pros and Cons

Pros

The content calendar greatly simplifies the production and approval process.
Contests are easy to launch and run.
Makes cross department social projects easier to coordinate.

Cons

Edits to posts do not always save properly.
Edit pop up can be slow to load.

Return on Investment

Greatly increased efficiency of social media specialist.
Easier for media manager to review approve and content.
Helps in cross-department projects.

Alternatives Considered

Wildfire

We found that Shoutlet rose to the top both in terms of software and in the people behind it. The software is well designed, diverse and easy to use. We also rated the customer service of the Shoutlet team to be top notch. Their support staff is intelligent, responsive and friendly.

Likelihood to Renew

Going back to homemade editorial calendars and managing each channel individually is simply not an option now that we are used to the convince offered by the Shoutlet dashboard. We just became a Shoutlet customer in the last year and evaluated other products at the same time and it would be quite unlikely that competitor would be able to woo us away so quickly.

Likelihood to Recommend

Excellent social dashboard that makes managing a large number of channels much easier than working with the individual accounts. Probably more power than needed for a small organization but for companies with a wide array of social needs it makes life much easier.Also useful for tracking conversations and identifying key influences.

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If social is your business, Shoutlet will make your life easier

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