Smartlook is a must-have tool for digital marketing teams

We use Smartlook in multiple ways. First, we use it to analyze customer journey - from landing page - to browsing - to conversion. This is highly valuable as we can see what's the best performing path and what content our users/visitors are interested in. Second, we use Smartlook to catch errors on our website. This is crucial as we're constantly on the lookout if our forms are working and everything is ok. Third, we use Smartlook to evaluate tests we're running on the landing pages or website. And fourth, which is a bit generalized, we use it to visualize how users navigate the website whilst we're testing some hypotheses or just looking for answers to some questions.