Item: Khoros Marketing
Rating: 7
Author: Daniele Federico

Use Cases and Deployment Scope

After a previous SMMS and some time spent in an accurate search, the marketing department of the company I work for (as Social Media Coordinator) chose Khoros. The company was looking for an advanced tool to share among customer service and social media marketing departments.

Pros and Cons

High level of innovation and customization
Good if you need to triage
Advanced tool for web analytics

Canned answers. The way you manage and make available canned answers is time costing.
I dunno if it's a problem of Khoros or of Facebook, but it happens that while you are performing actions via Khoros there are delays or technical issues in having them done.

Return on Investment

Pricey
Slow
Not high learning curve

Alternatives Considered

Tracx,Hootsuite,Tweetdeck,Buffer

Likelihood to Recommend

Both a matter of cost and complexity. I would suggest considering Khoros to a friend/colleague looking for an advanced SMMS solution, willing to spend some money for that. Besides that, I find the Khoros dashboard slow.

Likelihood to Renew

The truth: till now I haven't found the perfect tool. Depending on your needs you have to try, and test and ask your peers.

A professional SMMS for big brands with budget.

Software Version

Modules Used

Overall Satisfaction with Khoros Marketing (Formerly Spredfast + Lithium)