Overall Satisfaction with Tealium iQ Tag Management System
We just rolled Tealium out as a Global solution. Previously one region was using Tealium, another was using Ensighten and another was using Google Tag Manager. Rolling Tealium out allowed us to have a global solution and also made it easier for our regions to manage their own tags since Tealium has a great user interface.
- A large number of existing vendor templates to make it easy to roll out new tags quickly
- A robust data layer
- Excellent user interface
- Great customer support and large community
- While the UI is great, it can be a little overwhelming. I am not sure there is much that can be improved. I think it just requires some good training.
- Faster roll out for regions by non-technical users
- Ensighten and Google Tag Manager
Teallium is more robust than the others and also easier to use. The others require a more technical user.
Using Tealium iQ Tag Management System
3 - Web marketing