Quick and slick PR reporting
August 02, 2016

Quick and slick PR reporting

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version


Overall Satisfaction with Cision Communications Cloud

We use Cision Communications Cloud (TrendKite)* across our PR teams to monitor and report on clients' news coverage. We also find it a valuable resource for industry research and business development, to see what's being written about which companies and competitors, and where.

*This review was written before Cision acquired TrendKite. TrendKite is now part of Cision Communications Cloud.
  • Powerful customisable searching with fast results (we've used other media platforms in the past that are still painfully slow to use).
  • Easily customised dashboards to get the analytics you want.
  • Stylish online reports you can customise and share with clients.
  • Easy to add missing articles and niche magazines to the database by simply providing the link.
  • Responsive customer support and account managers.
  • Many niche industry magazines aren't in the database so we had to get them added (though it was easy to do).
  • Only picks up online content, doesn't report on print publications and some e-book digital magazines (ie content not searchable by Google).
  • Don't trust the Advertising Equivalence $ reports and much of the reporting is US-focused.
Cision (TrendKite) is faster from start to finish (from log in through searching to creating reports). Dynamic, more up to date. Better support. Significantly cheaper.
Good for reporting on coverage of financial news, less good for local magazines.

Transition from TrendKite to Cision Communications Cloud

Responsive, online and phone support, and appointed account managers who are always willing and able to help.

Using Cision Communications Cloud

Very quick and easy to use, intuitive.