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Cision Communications Cloud Review
March 09, 2019

Cision Communications Cloud Review

Katie Gallagher | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version

TrendKite

Overall Satisfaction with Cision Communications Cloud

We are using Cision Communication Cloud (TrendKite)* across our organization. Primary users are those working directly with clients to track news and show value added for our public relations efforts. As far as business problems it addresses, we feel that Cision Communications Cloud is allowing us to show clients the bigger picture when it comes to how PR is affecting their bottom line, including web traffic, competitor analysis and share of voice. It is also helping our team when it comes to crafting better pitches and understanding what coverage is getting more traction and why.
*[This review was written before Cision acquired TrendKite. TrendKite is now part of Cision CommunicationsCloud.]
  • News tracking.
  • Competitive analysis.
  • Social tracking.
  • Influencer identification.
  • Pinpoint contacts.
  • Dashboard set up can be tricky.
  • Cision PR Software
We like Cision [with TrendKite]'s offerings more than Cision [pre-TrendKite acquisition], and think it is more intuitive to use. Their media contacts [Cision original feature], however, are better than TrendKite's.
I do think it works better with larger companies, where you have more resources and time to spend on training and using the tools. For us, it does a good job tracking news, and reports can be produced fairly easily. However, there does need to be some manual labor used to tweak reports and build accurate dashboards. Overall, it does give us a value add for both our team and clients.

Transition from TrendKite to Cision Communications Cloud

Cision (TrendKite)* support is great. They are always available to help you and make sure that you are getting what you need out of the tool.