Focused Spend for Campaigns and Solid Support
February 20, 2021

Focused Spend for Campaigns and Solid Support

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Triblio

Triblio was originally shown to us by another company in our industry with a similar market and comparable service offering. As part of their account-based marketing strategy, it stood out as a critical tool for a.) targeting only the individuals you want to see ads, b.) tracking engagement of those targets, and c.) incorporating intent data. Since implementing Triblio in our marketing department, we've realized those capabilities by absorbing intent data through Triblio's partnership with Bombora intent data and seen higher engagement with a much narrower focus, resulting in more effective ad spend and better follow-up activation with sales.
  • Customer support and training.
  • Integration with other platforms.
  • Effective ad targeting.
  • Communication of new features or changes to UI.
  • Higher visibility into help tickets or requests to check into unusual results.
  • Better communication of technical requirements to launch small campaigns.
  • Decreased ad spend through focused targeting.
  • Higher visibility into account engagement.
  • Better measurement of ROI for campaign effort and ad spend.
This is a standout aspect of Triblio's platform. I give a 9/10 here because there are issues, but those issues along the way have been speedily resolved with close attention. We have a weekly call with our rep and any concerns or questions can be brought up there and are resolved via e-mail within the week.
In all honestly, the first account manager we were assigned seemed ill-equipped to handle our questions or direct us in adopting new practices using the platform. However, a single note to this effect resulted in face-to-face and quick resolution from the head of support, a new representative, who has been great to work with, and weekly calls to go over campaigns we are running.
I think there are very similar technical capabilities, but firsthand recommendation from another user and direct integration with Bombora and HubSpot were key decision points for us. Cost was another decision point. Firsthand recommendation and the in-depth level of demonstration from both sales staff and current users was very helpful.

Do you think Foundry ABM delivers good value for the price?

Yes

Are you happy with Foundry ABM's feature set?

Yes

Did Foundry ABM live up to sales and marketing promises?

Yes

Did implementation of Foundry ABM go as expected?

Yes

Would you buy Foundry ABM again?

Yes

Triblio is great if you have strong buyer personas in your organization to inform intent data and audience creation. Likewise, a tight integration with sales is necessary. Focused targeting will still be less useful if not informed by the list of target accounts your sales team is focused on. Engaging those accounts will also be less useful if you don't have a well-understood activation point for sales to re-engage accounts that have interacted with campaigns.