Great start for ABM, but hard to scale
September 05, 2021

Great start for ABM, but hard to scale

Anonymous | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User

Overall Satisfaction with Triblio

Triblio is being used across the whole organization. It enables marketers to run targeted display ads and personalizations, as well as collect intent data to inform account targeting. It solves the business problem of finding accounts that are actively looking for our solutions, thus finding accounts before they reach our pipeline. The sales orchestration reports are particularly helpful in sharing intent data with our sales teams.
  • Use-friendly interface that is easy to understand and learn as a new user.
  • Comprehensive home dashboard and signals of campaign status.
  • Flexible sales activation and orchestration reports and Salesforce integration.
  • Uploading audience lists is buggy, causing us to upload lists 2-3 times before they are registered.
  • Budget management is not intuitive - cannot be done on a campaign level.
  • Reporting could be improved.
  • Intent data has contributed to expanding sales pipeline.
  • Display advertisements have a large number of impressions, implying increased brand awareness.
Our account manager is responsive - He usually gets back with detailed answers to our questions within 24 hours. He has helped us resolve multiple bugs in the platform, and is usually great about providing solutions while the dev team is working on long-term fixes. However, there have been several instances when he has not let us know that a meeting would need to be [canceled] due to his being out of office.
I was looking to implement a new type of Sales Orchestration report, set up to report on intent data by country. Our account manager set up a call with me that day to show me what my options were and how to set up the report. He walked me through the process step-by-step and was patient with all of my questions.
We selected Triblio because of the cost effectiveness and functionalities of the platform.

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Triblio is well suited for smaller-scale campaigns and organizations that do not intend to launch more than 10-15 ad groups at one time. Updating ad groups is very time-intensive, and budgeting must be done at an ad group level rather than at a campaign level. It is challenging to manage ad groups and campaigns for different audience groups, target segments, and regions comprehensively.